“Water shortage crisis”
Bagmati province and Sudurpaschim province, Nepal | Nepalese Youth for Climate Action | 2022
We are NYCA Shifters, a passionate group of young people from all across Nepal, representing both urban and rural communities and every direction—East, West, North, and South. United by a common goal, we are dedicated to tackling the biggest challenge of our generation: climate change.
The Right-Sized Problem
Water scarcity is an urgent crisis affecting our country. The shortage is not just a looming threat—it's a reality that many communities are already grappling with. We recognized that the issue of water waste needed immediate attention and action.
What did we do?
We launched a multi-pronged campaign to address this problem head-on. The cornerstone was our fun run event, designed to engage the community and spread awareness about water conservation. The event brought together 1,000 young participants and 25 government schools. Beyond that, we expanded our reach with 25 school awareness visits and hosted an eco-fair in Chitwan, all focused on environmental action against water waste. Our initiatives also included Jalwayu Sawal, a series of women's training sessions on mushroom cultivation in the regional areas of Jhapa and Baitadi, supported by two agricultural universities.
Campaign Impact
Our initiatives had both a tangible and far-reaching impact. On a community level, we empowered youth and educational institutions to acknowledge and act on their role in water conservation. Our social media campaign amassed a following of 17,000 people on our main page alone, and our content generated over 120,000 views across platforms like Facebook, Instagram, and TikTok. We didn't just engage the youth; we also caught the attention of local decision-makers. Earning pledges of support from the Deputy Mayor of Jhapa and the Mayor of Biratnagar, we secured commitments that will help us scale our efforts and continue to fight for climate justice.
Campaign Impact in Numbers
122,000 engaged on social media
1,400 young people mobilised, along with 500+ community members
25 schools activated
14 youth groups partnered
41 new partnerships with allied organisations and influentual leaders.
