Leave a Mark
Egypt | Leave a Mark – Monshaat Al-Maghalqa Shifters | 2024
As-salamu alaykum!
We are the Leave a Mark – Monshaat Al-Maghalqa Shifters, a youth-led movement committed to reducing school dropout rates and inspiring children to pursue education. In 2024, we launched our campaign to reignite children's belief in education, engage families, and ensure schools remain a place of opportunity, not abandonment. Our mission? To shift mindsets, encourage learning, and empower youth to shape a better future for themselves and their communities.
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16 to 25 years old
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The Right-Sized Problem
In Monshaat Al-Maghalqa, many children drop out of school, believing that immediate work is more valuable than long-term education. Financial pressures, lack of community support for schooling, and a widespread perception that education does not lead to real opportunities contribute to the crisis. Without intervention, generations of children will miss out on brighter futures.
What did we do?
Offline Impact
⚽ Sports Day for Children – Hosted a community-wide event featuring:
Sports competitions to promote teamwork and well-being.
Talent showcase to highlight creative expression and confidence-building.
Interactive games with education messages, allowing children to voice their views on the importance of schooling.
🎨 Art Therapy & Joint Painting – Encouraged children to visualize their future, reflect on the impact of education, and paint their path forward.
💬 Small Quote Messages – Distributed inspirational letters to children, reinforcing the message that education is key to a better future.
📢 Posters, Flyers & Banners Everywhere – Covered public spaces, schools, and markets with slogans and bright visuals to embed the campaign’s message in daily life.
🏛️ Stakeholder Engagement – Built strong relationships with:
Mallawi City Council
Youth & Sports Organization in Mallawi
The Village Development Association
🎤 Rap Song on Education – A talented Shifter wrote and performed a rap song emphasizing:
Why education matters
How learning unlocks better opportunities
The dangers of dropping out
This song became a powerful anthem for the campaign, performed at events and shared online.
Online & Media Impact
📱 Facebook & Instagram Growth – Expanded "Leave a Mark" pages, reaching 3,908 people online and gaining 1,670 new Facebook followers.
🎶 Campaign Song Video – Shared across social media and YouTube, amplifying our message.
📺 National Media Recognition – The Upper Egypt Channel and the Ministry of Youth & Sports featured and supported our campaign.
📢 Explore Our Campaign Content:
🔗 Facebook Campaign
🔗 Instagram Campaign
Impact in Numbers
123 children reached in person through events & activities.
3,908 people engaged online, with 938 active interactions.
New local partnerships formed, ensuring sustainability.
The campaign anthem became a community-wide discussion point on education.
Campaign Impact
A remarkable shift occurred when a young boy, who had previously dropped out of school, heard the campaign messages and decided to return to his studies, stating:
“I will never leave school again because I understand that education is crucial for my future"
Another inspiring moment came from community members who had witnessed last year’s Shift campaign, recognizing our impact and voluntarily supporting our mission this year.
What’s Next?
We are determined to continue our fight against school dropouts by:
📌 Expanding the campaign into its second year.
📌 Deepening partnerships with educational institutions & youth organizations.
📌 Using storytelling, music, and digital platforms to amplify our message.
We are also proud to announce that three major projects in Egypt will integrate the Shift model into their programming, ensuring that our impact grows beyond Monshaat Al-Maghalqa.
Follow our journey:
📍 Facebook: Leave a Mark
📍 Instagram: SYP 3lama
