A Bright Future: United Against Bullying
El Salvdor | A Bright Future: United Against Bullying – Calapa Unidos | 2024
¡Hola!
We are Calapa Unidos, a youth-led movement working to stop bullying and create safer schools. In 2024, we launched A Bright Future – United Against Bullying, a campaign to raise awareness, educate students, and encourage open conversations about bullying prevention. Our mission? To empower children to recognize, prevent, and speak out against bullying, fostering a culture of respect and inclusion.
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9 to 18 years old
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The Right-Sized Problem
Bullying is often normalized in schools and communities across La Unión Norte, making it difficult for victims to seek help. Many children lack awareness of how bullying affects mental health and where to turn for support. Without education and intervention, the cycle of exclusion, fear, and harm continues.
What did we do?
Through festivals, creative media, and advocacy, we engaged children, parents, educators, and community members in the fight against bullying.
Offline Impact
🎬 Short Film – “A Bright Future, United Against Bullying” – A powerful film featuring Shifters as actors, telling the story of two girls affected by bullying. The film was screened at festivals using a cine-forum method to spark discussions.
🎵 Campaign Jingle – A catchy song promoting anti-bullying messages, played on local radio stations and at community events.
🎭 Festivals & Fairs – Held four festivals across different districts, reaching 380 children and adults through:
🎥 Short film screenings & discussions
🎮 Interactive anti-bullying games
🎶 Jingle performances with choreographed dance
📢 Poster & flyer distribution in schools and communities
📜 Community Engagement – Shifters took leadership roles, guiding discussions, facilitating activities, and sharing personal stories.
Online & Media Impact
📱 Social Media Awareness – Reached 105,690 people across Facebook & Instagram through posts, videos, and campaign highlights.
🎙️ Media Tour – Shifters joined a national media tour, appearing on:
📡 2 local radio interviews
🎧 National radio interviews for broader reach
📺 A national TV interview, raising awareness across El Salvador
📢 Influencer Support – Tío Frank, a national influencer, attended one of our festivals, supporting our message and sharing campaign content with his audience.
📢 Explore Our Campaign Content:
🔗 Universidad de Oriente Facebook
🔗 Save the Children El Salvador Facebook
🔗 Fundación Campo Facebook
Impact in Numbers
380 children and community members engaged through festivals & fairs.
5,690 promotional items distributed (backpacks, T-shirts, pencils, etc.).
105,690 people reached online through social media.
267,000+ people reached through radio and TV broadcasts.
Influencer “Tío Frank” amplified campaign reach, promoting key messages.
"Before this campaign, I never thought I could stand up in front of so many people and share an important message. Now, I know I have a voice that can make a difference."
(Nahomy, a Young Shifter)
What’s Next?
We are committed to expanding our anti-bullying movement by:
📌 Hosting more interactive festivals in schools and communities.
📌 Strengthening partnerships with educators and policymakers.
📌 Developing digital resources to spread awareness beyond El Salvador.
Follow our journey:
📍 Facebook: Save the Children El Salvador
📍 Instagram: @savethechildrensv
